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Crowd sourcing: Market or advertise your brand. Publicize it. Let people know that you exist. However big or small your might be, marketing provides notion which must regarded big business.
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Review all marketing activities and only cut runners that are not delivering. Only keep activities that have been shown to yield consequences. Testing and measuring your marketing activities is answer on this and in case you don’t yet do it, shame on your organization! Get a measurement system in place pronto.